Nike Global
Campaign
Visual Identity, Type Design
Custom typography and visual identity for Nike Global’s 2022 campaign throw out the rules of perfection — relics of an era past. Instead, hand-painted forms cohere in a graphic world that starts fresh with a stripped back, open, inclusive perspective. A dynamic visual system harnesses the idea of a living, breathing, crowd-sourced playbook as a metaphor for the freedom, uncertainty and diversity of athlete journeys. Creative direction by Office Ben Ganz with Chandelier Creative. Art direction by Michael Scanlon. Copy by Laura Bannister.